Affirm Surprises With Profits As Holiday Sales Send Shares Up


Affirm Surprises With Profits As Holiday Sales Send Shares Up

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Affirm's shares rocketed 16% in premarket trading on news of unexpected profits, driven by a strong holiday shopping season performance.

What does this mean?

During a time when retailers enticed budget-conscious shoppers with deep discounts on apparel and electronics, Affirm took full advantage of booming online sales. The fintech firm's Gross Merchandise Volume (GMV) leapt 35% to $10.1 billion last quarter, surpassing analysts' expectations of $9.57 billion, as reported by LSEG. If this upward stock momentum continues, Affirm's market cap could swell by nearly $3 billion. Affirm's revenue also jumped 47% to $866 million, exceeding forecasts. The company's net income reached $80.4 million, a significant shift from last year's losses. Analysts commend Affirm for its strong volume growth and profitability, setting it apart from its fintech peers.

Affirm's impressive quarterly outcome emphasizes the growing consumer trend towards tech-driven retail solutions, especially zero-percent financing options. As more shoppers opt for this payment flexibility, Affirm's market footprint could expand, potentially transforming retail financing norms.

The bigger picture: Fintech's evolving promise.

Affirm foresees a promising fiscal scenario, projecting revenues between $3.13 billion and $3.19 billion for 2025, surpassing Wall Street's predictions. As fintech solutions increasingly integrate into daily commerce, Affirm's growth illustrates the sector's vital role in the contemporary economy, offering robust long-term investment opportunities.

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