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Gap is getting spooky just in time for fall. The retailer has unveiled a new apparel and accessories line inspired by Tim Burton's cult classic "The Nightmare Before Christmas," bringing Jack Skellington and his crew of Halloween Town misfits into a fashion-forward collection.
The line, which spans adult, kids and baby categories, features graphic tees, hoodies, pajama sets and accessories emblazoned with Burton's stop-motion icons, including Jack, Sally, Zero and Oogie Boogie. The palette leans heavily into black-and-white with pops of pumpkin orange and eerie green, evoking the film's gothic whimsy while still staying true to Gap's heritage basics. Prices start under $25, positioning the collection as a mass-market entry point for fans of the 1993 Disney film, which has long occupied a a slot as both a Halloween and Christmas staple.
For Gap, the partnership is part of a broader strategy to lean into cultural franchises that resonate across generations. Earlier this year, the company teamed with Mattel for a Barbie capsule that coincided with Greta Gerwig's box office juggernaut, while Disney collaborations have become a perennial staple for the brand. With "The Nightmare Before Christmas," Gap is targeting a fan base that has only grown over three decades, fueled by streaming availability on Disney+ and ongoing merchandising from toys to Funko Pops to theme park activations.
The collaboration also arrives as Burton's gothic fairy tale is experiencing a renewed pop culture moment. An immersive light-trail experience inspired by the story, created under license with Disney's theatrical division, returns this fall at venues like the New York Botanical Garden and the Lady Bird Johnson Wildflower Center. You can buy tickets here.