Moët & Chandon has long been associated with life's most memorable moments, and now, the iconic champagne Maison is elevating birthday celebrations to new heights. Teaming up with Pharrell Williams, the brand introduces the Moët & Chandon Pharrell Williams Limited Edition Collection, a creative collaboration designed to honor the joy of shared milestones.
Launching globally on March 1, 2025, this exclusive release redefines the art of gifting and toasting. With custom designs, unique packaging, and a campaign centered around human connection, this collection captures the essence of celebration. Whether raising a glass with close friends or marking a personal milestone, these bottles embody the spirit of togetherness and the significance of those who make each birthday unforgettable.
Pharrell Williams and Moët & Chandon share a mutual appreciation for collective experiences, optimism, and the meaningful moments that bring people together. Birthdays serve as the perfect occasion to highlight these values, as they are less about personal indulgence and more about the people who come together to celebrate.
As Pharrell notes, "The best part about a birthday are the people who want to celebrate it with you." His first experience toasting with champagne was with Moët & Chandon, cementing its place in his own traditions. This collaboration extends that sentiment, encouraging the world to embrace birthdays as a chance to cherish those who make them special.
For centuries, Moët & Chandon has been a fixture in birthday celebrations, gracing tables from royal gatherings to Hollywood's most exclusive soirées. Paul Newman toasted his 40th birthday with the Maison's signature champagne in 1965, while Scarlett Johansson marked her 30th alongside her twin brother Hunter in 2014. Tennis legend Roger Federer continues to celebrate his birthday with Moët & Chandon, proving that the brand remains a timeless symbol of refined festivity.
This new collection extends that legacy with an innovative approach to packaging and presentation, ensuring every bottle becomes a part of the occasion.
Pharrell Williams and Moët & Chandon delved into the archives to create a design that honors tradition while introducing modern elegance. The collaboration revisits an 1892 detail -- the original bow that once adorned the bottle -- bringing it back as a symbol of joy, generosity, and unity.
The collection features three distinct releases, each offering a unique take on this historic emblem:
The collection goes beyond packaging to create an immersive experience that enhances every birthday toast. Pop-up gift shops in global destinations such as London, Madrid, Milan, Dubai, Mexico City, Korea, and Japan will offer the limited-edition releases, while curated Moët & Chandon Birthday Rituals will bring an added layer of festivity.
From custom birthday cakes designed to complement the flavors of the champagne to candle-lighting ceremonies that amplify the celebratory atmosphere, these activations reinforce the Maison's dedication to crafting unforgettable moments.
Accompanying the collection is a global campaign featuring Pharrell Williams, set against the backdrop of Paris. The short film captures the excitement of a surprise birthday party, showing friends taking on different roles -- one bringing balloons, another selecting flowers, and, of course, someone arriving late. But the most important guest? The one bringing the Moët & Chandon.
This lighthearted narrative reinforces the message that birthdays are about the people who make them meaningful. The campaign invites everyone to celebrate the ones who matter most, making every gathering a moment worth toasting.
Starting March 1, 2025, the Moët & Chandon Pharrell Williams Limited Edition Collection will be available at select retail locations, high-end gastronomy and hotel spaces, and exclusive Moët & Chandon Bars in Epernay, Harrods London, and Kadewe Berlin. The ultra-limited Jewel Masterpiece can be acquired through the Moët Hennessy Private Sales service or at the brand's boutique in Épernay, priced at €30,000.
For those looking to elevate their birthday celebrations or find the perfect gift for someone special, this collection offers a new way to mark life's milestones -- one that is both personal and universally joyful.
Learn more and explore the collection at Moët & Chandon's official website.