Apple is all set to launch its next generation iPhone lineup next week. The company has already confirmed that it will launch the iPhone 17 series September 9. Now a new online report suggests that the Cupertino-based tech giant is talks to integrate Google's Gemini AI models into a major upgrade of Siri. It is said that this move of the company could significantly improve the conversational abilities and general knowledge of Siri.According to a report by Bloomberg, this partnership would witness Siri leverage Gemini's large language model capabilities for some queries. Apple is also said to be exploring a hybrid approach in which Siri will continue to handle on-device tasks and privacy-sensitive requests using Apple's own models and will route complete and web-informed questions to Gemini.While Apple has been developing its own AI models, it has also considered outside partnerships to accelerate its progress. The company previously held talks with other leading AI firms, including Anthropic PBC and OpenAI, to evaluate whether their models, Claude or ChatGPT, could serve as a more powerful "brain" for Siri.A rare collaboration between rivals
If everything is finalised then this deal between Apple and Google will mark as one of the most high-profile collaborations. It would also signal Apple's willingness to work with external AI providers to close the gap with competitors like OpenAI's ChatGPT and Amazon's Alexa, both of which have made rapid advances in natural language capabilities.What it could mean for users
Apple users will also be able to benefit from this deal. The Gemini integration could allow Siri to:* Deliver more conversational, context-aware answers* Handle follow-up questions more fluidly* Provide richer, real-time information from the web* Improve multilingual and translation featuresApple is reportedly testing the upgrade internally, with a public rollout potentially tied to a future iOS update in 2026.
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